A Medical Practitioner must be identifiable by the public at the
time a medical service is provided. Where possible,
their identification shall be made known by the practitioner in
advance of the service being provided.
The Registrar shall not approve a name of a medical corporation
pursuant to
s. 21
of The Medical Act, unless the following requirements are
met:
(i) the proposed name includes the words
“medical corporation” in accordance with
clause
22(1)(b)
of The Medical Act;
(ii) where one physician wishes to incorporate, the
proposed name includes the physician’s name;
(iii) the proposed name must not contain any reference
repugnant to scientific principles, human rights or the ethics of
the profession;
(iv) the proposed name must not refer to any individual
who is not a member of the College.
When considering a request for approval to carry on the practice
of medicine under a name other than the name registered with the
College, the Registrar shall take into account the following:
(1) The proposed facility name must not imply
expertise inconsistent with the qualifications of the physicians
practising at the facility.
(2) The proposed facility name must not mislead persons
as to the name of the facility by using terms intended to impress
rather than inform.
(3) The proposed facility name must not so closely
resemble the name of an existing approved facility name so as to
be, in the opinion of the Registrar, likely to create
confusion.
Failure to comply with this policy will be deemed to
be a violation of Article 38 of
the Code of Conduct which states:
“…When practising, shall use only the
professional name registered with the College and shall display
such name prominently in office signage and exclusively in
registries, advertising and telephone directories. An
alternative name may be used only with the written approval of the
College.”
